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There is updated information regarding the new System for Award Management (SAM). The General Services Administration (GSA) is moving the implementation date from May 29, 2012 to the end of July 2012. The additional sixty days will allow federal agencies to continue preparing their staff, give agencies and commercial system providers even more time to test their data transfer connections, and will ensure SAM contains the critical, documented capabilities users need from the system.

This first phase of SAM will include the capabilities of Central Contractor Registration (CCR)/Federal Agency Registration (FedReg), Online Representations and Certifications Application (ORCA), and the Excluded Parties List System (EPLS). In preparation for the launch, GSA conducted extensive testing internally and in coordination with federal agencies using the data from these systems in their own contracting, grants, finance, and other departments. The testing was very valuable and will focus the efforts of the next sixty days.

SAM will reduce the burden on those seeking to do business with the government. Vendors will be able to log into one system to manage their entity information in one record, with one expiration date, through one streamlined business process. Federal agencies will be able to look in one place for entity pre-award information. Everyone will have fewer passwords to remember and see the benefits of data reuse as information is entered into SAM once and reused throughout the system.

Please see http://www.sam.gov for more information about the system.

Steps 1 & 2 discussed how important it is to know key government websites and register the company in the CCR and ORCA. Steps 3 & 4 discussed the socio economic programs and the importance of NAICS and PSC classifications. In steps 5 & 6, we will discuss how to identify procurement opportunities and understanding the Federal Acquisition Regulations (FAR) used by contracting officers to buy goods and services for the government.

Step 5: Identify current federal procurement opportunities. The following are the key bid notifications websites for government solicitation, request for bids and proposals. The websites are grouped into free and subscription required. The real secret in getting government contracts is to develop relationships with contracting officers and program managers. The first step is to respond to their public bid opportunities. Unsuccessful bidders have three days after the solicitation closes to request a debrief from the contracting officers. It is during the debriefing period that the company starts to develop the relationship for future contract award.

Free:
Federal Business Opportunities (FedBizOps): the designated government-wide point of entry – is the exclusive official source for public access to notices of federal contracting actions over $25,000.

Federal Agency Procurement: Each agency has a list of its solicitation on their websites. It is recommended to look at each one or the target agency.

Subscription fee required:
Bid Match Service: The system will search new opportunities each day, for solicitations that correspond to your profile.  The search includes most federal, state, and many local government websites for open procurement opportunities.

epipeline is the leading online source for federal government contracts opportunity research and government business intelligence.;

http://www.onvia.com/: Onvia tracks, analyzes and reports the spending of more than 89,000 federal, state and local government agencies, giving companies a single source for conducting open, intelligent and efficient business with government.

GOVWin is the single largest source for government contracting information and analysis in the world.

BidNet is a premier provider of government business intelligence, delivering content-rich actionable data to clients across the nation. Tracking government buying and planning at the local, state, and federal level.

Find RFP connects government contractors and government agency buyers. Find RFP is a pioneer in online government purchasing and e-government.

Reed Construction Data can deliver the commercial construction project information you need to get work in these tough times.

Gov Directions can help. This site publishes approximately 96,000 new government bids and request for proposals each month. Test us by registering for a Free Daily Alert.

Government Bid customers obtain direct and instant access to contract awards and advance information about upcoming opportunities at the local, state, and federal levels, aggregated daily from thousands of sites, numerous government publications and public meeting reports, and supplemented and monitored by our team of research experts.

Bid RFP searches all government agencies including states, cities and counties. Our database is updated on a daily basis to include new government procurement sites as soon as they are published.

Bid Data Line searches bid opportunity web sites of Federal, State, County, City governments along with Port Authorities, Universities and other public buying authorities.

Step 6: Familiarize yourself with the government’s contracting procedures. The Federal Acquisition Regulation and Supplemental Procurement Regulation for each agency.

The Federal Acquisition Regulation (FAR) is the principal set of rules in the Federal Acquisition Regulation System. This system consists of sets of regulations issued by agencies of the federal government of the United States to govern what is called the “acquisition process”; this is the process through which the government purchases (“acquires”) goods and services. That process consists of three phases: (1) need recognition and acquisition planning, (2) contract formation, and (3) contract administration. The FAR System regulates the activities of government personnel in carrying out that process. It does not regulate the purchasing activities of private sector firms, except to the extent those parts of it are incorporated into government solicitations and contracts by reference.

The most common questions we hear from entrepreneurs who want to do business with the federal government are, “Do I really need a federal marketing plan? Is writing a federal marketing plan really the best use of my time?” Our answer to these questions is almost always, “Yes.”

In reality, federal marketing plans do take a long time to write, require that you have a tremendous amount of data at your fingertips, depend in part on projections, and often are responsible for creating a long list of research you still need to conduct and other work you need to complete.

But despite all of that, federal marketing plans are one of the most effective tools for the business owner/operator who is starting or growing their business with the federal government.

Here is what we consider the most important reasons for having a federal marketing plan:

• A Federal Marketing Plan is Simply a Must-Have for Some Businesses
• A Federal Marketing Plan Helps You Make Decisions
• A Federal Marketing Plan Can Be a Reality Check
• A Federal Marketing Plan Can Give You New Ideas
• A Federal Marketing Plan Creates an Action Plan

Your company should have a Federal Marketing Plan (FMP) if your company is doing business or planning to do business with the Federal Government. Our FMP helps companies target market their goods and services to the right agency contracting office location after first answering the basic question of does the federal government even buy your company’s products and/or services. Your Federal Marketing Plan will be a unique and customized resultants-driven solution for your company to make effective and successful communication to profitably market your products/services to the federal government.

Because of our ability to make the complex easy to understand; you’ll have the information you need to make effective, successful and measurable direct government marketing decisions. Your FMP will have current data from disparate data sources like government contract histories and other federal data sets that would identify predetermined groups, logical relationships, associations and anticipated behavior patterns that would determine the type of contracts used to purchase your goods or services. With that information you’d be able to create your own unique key performance indicators of marketing success and execute a profit-driven government marketing campaign. In the end, we deliver current and relevant insights – rather than just producing tables and graphs. We analyze the massive $500BN government contract data specifically for our clients’ to target a market in the government. And because everyone uses their results in different ways, we design our reports specifically for each client’s particular needs.

Click here to download our sample Federal Marketing Plan.

We work with you as a partner and encourage your feedback during every step; from goal setting, through methods selection, to the final reports and marketing plan. We are effective and comfortable working with business owners, senior executives, marketing departments, non-profit committees, advertising, public relations and marketing firms or any other stakeholder in the project/company.

Call us at 469-814–8457 x100 for a free initial consultation and assessment. Please have your company’s NAICS and PSC codes available when you call.

Click here to download our sample Federal Marketing Plan.